According to many news outlets, Ecommerce giant Amazon has agreed to buy the most recognised local online marketplace – Souq.com. The deal is rumoured to be worth more than $650m. The speculation around…
They say that companies that have a lot of your personal data don’t like to use it because you might get upset or freaked out, but perhaps that is just an…
“ITP Live” was launched this week in Dubai with a half day conference promoting the case for the use of Digital Influencers in the UAE and Gulf region, but is the…
For the last couple of years I have lived in a bit of an Ecommerce bubble. Working closely with a certain platform can lead to a blinkered view of the world…
Creating the ultimate Customer Journey A few months ago, I gave a presentation in Dubai about the creating the ultimate customer journey. Customer experience means different things to different people, but…