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    Global

    Be the Customers – All of them.

    Recent global events have shown that analysis of the data can lead to some big assumptions about people and their behaviour that may not be correct. Data is not political or…

  • Global retail

    The rise of the Prosumer

    prosumer noun [c] UK //prəˈsjuːmər/ an experienced customer who buys high quality technical products or equipment. Formed from the words ‘professional’ and ‘consumer’, the prosumer wants the best. e.g. Cameras, Kitchens,…

  • Featured Global TheCustomer

    Welcome to ‘The Customer’.

    Creating the ultimate Customer Journey A few months ago, I gave a presentation in Dubai about the creating the ultimate customer journey. Customer experience means different things to different people, but…