Part 2 of the series of E-commerce 101 articles looking at the benefits of an omnichannel strategy – New Business Models… E-Commerce and the ability to sell to customers around the world using…
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retail
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Yesterday, Majid Al Futtaim posted on LinkedIn a lengthy article from McKinsey about Omnichannel retailing. However, on of their flagship brands – Carrefour, struggles to do basic offline-only retail well. Consider…
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Does your best store associate do customer segmentation faster and better than your Marketing Automation system? A billboard on Sheik Zayed Road in Dubai at the moment reads “Data is the…
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prosumer noun [c] UK //prəˈsjuːmər/ an experienced customer who buys high quality technical products or equipment. Formed from the words ‘professional’ and ‘consumer’, the prosumer wants the best. e.g. Cameras, Kitchens,…