For those of you who aren’t sailors, (and for some of you who are), the Americas Cup is back around for the next iteration. Arguably the pinnacle of the sport –…
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David Fuller
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A long time ago, when I worked for companies like Unilever and Procter and Gamble, there was a mentality among retailers that if you bought a ton of something and stuck…
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Thousands of pages of country by country statistics, a gold-mine of information for marketers, product managers and anyone else interested in what’s happening in digital in the world. Among the information,…
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The annual, in-depth look into what’s happening where in digital is here. From a Middle East perspective, there are some great insights for marketers and product teams – perhaps some assumptions…
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There is a belief, perhaps a myth, that ‘digital’ in the MENA region is somewhat behind the rest of the world. I’d challenge that assumption. I’d argue that overcoming some of…
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Around this time last year, a couple of ‘Influencer Agencies’ were launched. Now, a new study commissioned by Middle East Public Relations Association (MEPRA) and conducted by YouGov, suggests that print media is…