I’m an edge case. Google, Amazon and other online giants have been serving me ads and content for over 20 years… but they still don’t get me. I’m currently in Greece,…
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Marketing
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Apple CEO, Tim Cook recently made a speech which has been interpreted by some as a swipe at Facebook, although his remarks could equally apply to Google, Fox News or Amazon.…
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A long time ago, when I worked for companies like Unilever and Procter and Gamble, there was a mentality among retailers that if you bought a ton of something and stuck…
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The annual, in-depth look into what’s happening where in digital is here. From a Middle East perspective, there are some great insights for marketers and product teams – perhaps some assumptions…
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There is a belief, perhaps a myth, that ‘digital’ in the MENA region is somewhat behind the rest of the world. I’d challenge that assumption. I’d argue that overcoming some of…
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Around this time last year, a couple of ‘Influencer Agencies’ were launched. Now, a new study commissioned by Middle East Public Relations Association (MEPRA) and conducted by YouGov, suggests that print media is…