You have spent a ton of money on marketing. Your customer has navigated the journey to your store, be it offline or your Ecommerce site. They intend to buy. But they can’t…
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Part 2 of the series of E-commerce 101 articles looking at the benefits of an omnichannel strategy – New Business Models… E-Commerce and the ability to sell to customers around the world using…
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Yesterday, Majid Al Futtaim posted on LinkedIn a lengthy article from McKinsey about Omnichannel retailing. However, on of their flagship brands – Carrefour, struggles to do basic offline-only retail well. Consider…
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For those of you reading this in the UK or California, you might be wondering why the question – What are the benefits of Ecommerce? – needs to be answered. However, there…
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The Atlantic is a cold ocean, and it was a cold Friday in Dubai, the day I visited The Atlantic Dubai for brunch. So cold and windy that the wicker lampshades…
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In 2011, Google came up with a an e-book titled Winning the Zero Moment of Truth. The concept was adapted from an older idea called the Moment of Truth with described customer…