Visiting Kuwait on business last week, I had a great customer experience while taking a taxi. While services like Uber and Careem are changing the way people get around, sometimes it’s…
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Does your best store associate do customer segmentation faster and better than your Marketing Automation system? A billboard on Sheik Zayed Road in Dubai at the moment reads “Data is the…
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prosumer noun [c] UK //prəˈsjuːmər/ an experienced customer who buys high quality technical products or equipment. Formed from the words ‘professional’ and ‘consumer’, the prosumer wants the best. e.g. Cameras, Kitchens,…
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Creating the ultimate Customer Journey A few months ago, I gave a presentation in Dubai about the creating the ultimate customer journey. Customer experience means different things to different people, but…
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Impact Hub in Dubai hosted SOUQ.com CEO Ronaldo Mouchawar last night as part of their #DisruptiveCEO event series. The charismatic leader of this Arabic online success story covered a wide range…
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Where are you reading this? What time is it? What size is the screen that you are looking at? The way in which we consume content is changing. Increasingly, we are…